marketing integrated
with technology.

 

Over the last five years we have strategically built a team of talented and experienced marketers and technology experts, bringing together core marketing elements including specific streategies, media content, PR and technology development.

Our integrated marketing methodology is centred around being ‘channel neutral’, focusing our efforts strategically and engaging in activity that is best suited to the campaign, whilst ensuring that all communications are delivered consistantly accross every channel used.

 

Highlights Tour

 

Campaign Management
Any successful marketing effort needs a strategically developed web campaign carefully managed from concept through execution and evaluation. Whether you’re launching a new web application, a redesigned site, or need a strong digital partner to head up your campaign online, we’re here to ensure a successful Internet roll-out through providing strategic planning and management, rich media ad design and development, online media planning and buying, and data analysis and reporting to track key metrics and make well-informed decisions through the life of the campaign.

Event Marketing
We design event marketing initiatives and sponsorship engagements that leverage the core value proposition of your event and extend its reach far beyond that of traditional media buys and on-site impressions. From developing streamlined registration processes complete with bar-coded credentialing, to rich web portals and intranets, to on-site digital presentations and interactive SMS games and contests, to post-event content production and viral seeding, we consult on event marketing at every stage to maximize the impact and ROI.

 

Social Media Marketing
Across massive social networks and community sharing sites, people are talking in record numbers about what they like, don’t like, and find interesting about your company, products and services. Are you a part of the dialogue? From developing your social media strategy and managing your online reputation, to creating and seeding custom applications and compelling content, we’ll help you take an effective approach to leveraging the social media space and maintaining your presence while creating synergy with other marketing efforts and supporting ROI-driven business objectives.

E-Mail Marketing
Email marketing is an integral part of staying in touch with your current customers and reaching new ones. We use a variety of tightly integrated 3rd party applications that specialize in campaign management with our applications to allow you total control on your subscribers lists, the look and feel of your email templates, and access to analytics that measure the success of your campaign.

 

 Engine, metrics and support

 

Analytics & Reporting
We will collect every single bit of information possible upon each visit to your site, and turn our findings into actionable decisions by evaluating the data through business metrics that matter to you. We’ll also provide you with the necessary tools to evaluate your traffic and productivity levels by allowing you to generate your own reports and crunch numbers at your finger tips.

 

 

 

Search Engine Optimization & Marketing
Everything effects search! With the content, development and design decisions that are all informed by SEO, we help you define the keywords, and categories that matter the most to your business, and develop and manage effective pay-per-click campaigns to produce measurable results. We will continuously focus on improving your ranking until you get to the very top of your space.

 

 

Ongoing Support & Training
We’ll train the key people at your organization on every page, link, and function. We will turn these sessions into video tutorials that can be archived and presented when you hire new people, or need to involve people from other parts of your organization. We will craft a support and training plan that works for you.