marketing integrated
with technology.

From the silver screen to TV

INCAA TV is the movie television channel of the National Institute of Cinema and Audiovisual Arts of Argentina, operated by Radio & Television Argentina.

It was inaugurated on December 28, 2010 by for President Cristina Fernandez de Kirchner. It is one of six digital signals that form the package of free DTT, belonging to the Argentine State.

The movie channel will broadcast 24 hours, at a rate of 70 percent of Argentine films, 20 Latin American and 10 percent in other programming will lenguas. The channel is available on Digital Television Argentina (through the channel 2204 of Digital Terrestrial Television in Buenos Aires) as well as most cable TV operators.

Cuna Estudio and Fresco, working for the design and technology integration
Juliana Pecollo executive chief of Cuna Estudio(design studio partner from 2010) and leader producer of INCAA TV bring the project to Fresco to work together as a unity. Once all the preliminary research was done, Cuna Estudio documented every desired feature and component proposed for the design of INCAA TV web. Features were ranked by user importance and grouped into appropriate phases. Decisions here were greatly assisted with guidance from the INCAA TV team and Fresco.

Technical Challenge
Aside from the interface itself, we needed to build a technical platform that integrated with a schedule system, as well providing an advanced tagging and content relationship engine. Each item within the system has been rated, related and tagged so that on the front-end we can retrieve content that matches the user’s preferences. Beyond this we engineered extensive management and analytics functionality to measure the performance of the site and coordinate it with other elements of the overall development.